On Tuesday, February 12, Ryder announced an e-commerce fulfillment solution set to transform the way many manufacturers do business online, offering an alternative to third-party marketplaces by fulfilling orders of manufacturer products direct to consumers. With Ryder’s new solution, manufacturers of small to large parcel goods across all industries gain greater control over product selection, inventory management, pricing strategy, and customer service, all while maintaining critical speed to market.
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Ryder Disrupts E-commerce Industry by Enabling Manufacturers to Go Direct to Online Consumers
W.B. Mason
Ryder’s relationship with W.B. Mason began in 1981. Over time, W.B. Mason has depended on Ryder to help fuel its growth to becoming a billion dollar company, most of which has happened in the past 20 years. Ryder’s Full Service Lease solution combines several models of uniquely customized and branded trucks – including tractors, trailers, reefers and supply trucks - with preventive maintenance service to keep W.B. Mason moving products efficiently, while expanding its operations.
WB Mason Case Study

W.B. Mason Case Study
When William Betts Mason founded W.B. Mason in a Brockton, Massachusetts storefront in 1898, he had no idea the company would change the way America viewed the delivery of office products. The iconic brand – “Who But W.B. Mason” – was born to embody the commitment to bring an amazing selection of products at low prices, superior delivery and top-quality personal service to businesses of all sizes, and to show that W.B. Mason also brings the fun.
CHALLENGE
Expand operations into every state, while maintaining industry high customer satisfaction and retention rates through nurturing relationships and delivering products within tight time windows.
SOLUTION
Full Service Lease solution combines several models of uniquely customized and branded trucks – including tractors, trailers, reefers and supply trucks - with preventive maintenance service to keep W.B. Mason moving products efficiently, while expanding its operations.