2024 E-commerce Consumer Study

Ryder’s 10th annual e-commerce consumer study, “The Influence of Omnichannel Excellence on Consumer Behavior,” offers a deep dive into evolving U.S. shopping habits. As consumers blend online and in-store experiences, this study reveals key insights into what drives their purchasing decisions, loyalty, and expectations. From the rise of in-store shopping preferences to the increasing role of mobile devices, the report captures emerging trends reshaping the retail landscape. Key highlights findings include:

61% of survey participants report shopping in-store specifically because they enjoy the experience

55% of shoppers now say they would rather return online purchases in-store

77% of consumers search for items on their mobile devices while in a store

69% compare prices with items in nearby stores

Download the full study to explore how these insights can help brands optimize their omnichannel strategies and stay ahead in today’s dynamic marketplace.

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